This is a two part article with one focused on using social networking for Somalia state and nation building.  Part 2 is dedicated to using social networking as a tool for business and Kaizen for PMC’s and PSC’s. This was probably my most challenging and thought provocative topic, and it’s hard to say if I really hit on something of value or not.  So to me, this is pure building snowmobiles, and certainly unexplored territory. I also want to warn you, that some of these concepts are kind of out there, but still something to chew on around the water cooler. Let me know what you think. -Matt 

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(Part 1) 

MySomalia.com

     I have been thinking about Somalia for a bit after my discussion with Eeben Barlow and after a little research, I have stumbled upon a concept that I think should be looked at. It is a combination of social networking and private military, all with the goal of building the state and a nation.

     I think the Somalia government, with it’s new President, should create a MySomalia.com and attract the millions of Somalis world wide, that give money to their families in Somalia anyways.  This diaspora of Somalis, could be tapped into as a funding source, and an activist force for the country. The model for such a thing would be MyBO.com (President Obama’s campaign social network site, that made him 200 million dollars in funding, and rallied millions of supporters)

     And to take advantage of the power of tribes in Somalia, you could put an option in the profile building pages of MySomalia.com on what tribe you came from.  That way other Somalis could identify their tribes or groups, but do it all under the mechanism of the main group of MySomalia.com.  That actually would help enforce the idea of nation, but still allow the freedom to express what tribe you came from. The key to success with a site like this is a strong architecture and a strong brand, and letting your supporters do the rest. It would be really interesting to watch how Somalis and friends of Somalis would help that country, if given this kind of social networking tool.    

     I point to Noah Shactman’s comment he made on Wired about Obama’s social networking site, and why it worked so well. I think PMCs and Governments would be wise to look hard at the potential of social networks.  I know NASA, FBI, CIA, and numerous other private firms are all using social networking sites to exchange ideas and rally the people within those organizations.

     “Don’t get me wrong: The campaign’s inner circle showed a Mafia-like omerta, when it came to preventing leaks. It was the most leak-free political team in recent memory. But the wider campaign was a different story. The Obama crowd showed that you don’t need to control those supporters much at all. You just need a strong brand, and a strong architecture – and let your supporters do the rest.” -Wired, Noah

     If the UN has problems seeking funding, then Somalia could supplement with this concept of creating a worldwide friends of Somalia social network site, that collects funding that way.  NGO’s could sign on, as well as governments and companies, and all of them could contribute funds, along with the single Somali located in some distant country that wants to support with a few dollars as well.  

     A social network site could also be a source for new ideas for the government.  Hell, even the government (which seems to be scattered all over the place anyways), could connect on a social network site, and the business of that government could be handled virtually.  Especially if that government is trying to get on it’s feet with security issues and trying to establish that monopoly on the legitimate use of force. Like I said, the government is already scattered in other countries, and what other choice do they have?  I think a social networking platform would be an answer to bring the government together.  You connect that portion, to the MySomalia.com portion, and now you have Somalis connected with their elected officials.  

     The second plan, is that if the government of Somalia wants to be a state, it must first answer the basic necessities of a state and gain a monopoly on the legitimate use of physical force.  I believe a PMC can provided that physical force for a state, but only a concept of a PMC that is backed up by the conventions of the world.  In other words, in order for PMCs to become acceptable, they must be viewed upon as non-competitors with that state, and fall under the states laws and international laws.  Accountability is essential, or that PMC will not be taken seriously and they will become demonized. Most of all, the people of the state must accept that the PMC as a mechanism of the state or even the protector of the people and their elected government.  It can happen, and I bring up the examples of Executive Outcomes in Angola and Sierra Leone. 

     The other component that needs to be answered, is the state-building and nation-building of Somalia.  I personally think that a PMC that could offer these services, either directly or through subsidiaries, should be looked at as well.  Often times, these services are not looked at as very sexy, but really, that is what needs to happen, if a PMC should get involved.

     The primary goal for the nation building and state building services, is to get Somalia back into a recognized state that is stable.  The definition of a state, based on modern definitions and world convention, could be found with this:

     Montevideo Convention from 1933

     The state as a person of international law should possess the following qualifications: (a) a permanent population; (b) a defined territory; (c) government; and (d) capacity to enter into relations with the other states. 

     Now could a contract be written, that could promise the delivery of such a service as getting Somalia recognized?  And with these outlines, you can see how a PMC could be instrumental. 

     One interesting angle, is how an industry in Somalia, is actually thriving in Somalia. The Telecom industry is cheap, and spreading like wildfire.  Everyone has phones, and it is certainly connecting the people with one another.  So much so, that no one attacks these businesses or cell towers, because they cherish this service.  The Somali government needs to fuse with the Telecom, and use that tool of connectivity, to better answer the needs of the local populations. 

     I also wanted to throw up some statistics about Somalia, that I thought were interesting.  Please note the Telecom industry. 

Economy of Somalia

(from wikipedia) 

Since the collapse of the state, Somalia has transformed from what Siad Barre referred to as “Scientific Socialism” to a free market economy.

Agriculture is the most important sector, with livestock accounting for about 40% of GDP and about 65% of export earnings. Nomads and semi-nomads, who are dependent upon livestock for their livelihood, make up a large portion of the population.

After livestock, bananas are the principal export; sugar, sorghum, maize, and fish are products for the domestic market.

The small industrial sector, based on the processing of agricultural products, accounts for 10% of GDP.

American and Chinese oil companies are also excited about the prospect of oil and other natural resources in Somalia. An oil group listed in Sydney, Range Resources, anticipates that the Puntland province in the north has the potential to produce 5 billion to 10 billion barrels of oil.[58]

While millions of Somalis receive food aid,[59][60] according to a study by the UNDP and the European Commission, it is estimated that as much as $1 billion USD is annually remitted to Somalia by Somalis in the diaspora via money transfer companies—far more than the amount of development funding flowing into the country.[61]

Communications in Somalia

(from Wikipedia)

Somalia’s public telecommunications system has been almost completely destroyed or dismantled. However, private wireless companies thrive in most major cities and actually provide better services than in neighbouring countries. Wireless service and Internet cafés are available. Somalia was the last country in Africa to access the Internet in August 2000, with only 57 web sites known as of 2003.[62] Internet usage in Somalia increased 44,900% from 2000 to 2007, registering the highest growth rate in Africa.[63] Somalia has the cheapest cellular calling rates on the continent, with some companies charging less than a cent per minute.[64] Competing phone companies have agreed on interconnection standards, which were brokered by the United Nations funded Somali Telecom Association.

Telecoms thriving in lawless Somalia

By Joseph Winter

BBC News, Mogadishu

Rising from the ruins of the Mogadishu skyline are signs of one of Somalia’s few success stories in the anarchy of recent years. (I did not post the entire article, just the part about the internet)

Selling goats on the net

While the three phone companies – Telcom, Nationlink and Hormuud – are engaged in bitter competition for phone customers, they have co-operated to set up the Global Internet Company to provide the internet infrastructure.

Somali traders say if business is better without a government

Manager Abdulkadir Hassan Ahmed says that within 1.5km of central Mogadishu, customers – mostly internet cafes – can enjoy service at 150Mb/second through a Long Reach Ethernet.

Elsewhere, they can have a wireless connection at 11Mb/s.

He says his company is able to work anywhere in Somalia, whichever faction is in charge locally.

“Even small, remote villages are connected to the internet, as long as they have a phone line,” he says.

The internet sector in Somalia has two main advantages over many of its Africa neighbors.

There is a huge diaspora around the world – between one and three million people, compared with an estimated seven million people in Somalia – who remain in contact with their friends and relatives back home.

E-mail in Somali

Somalis send e-mails in their own language

E-mail is the cheapest way of staying in touch and many Somalis can read and write their own language, instead of relying on English or French, which restricts internet users to a smaller number of well educated people.

Just two days after it was opened, the Orbit internet cafe in south Mogadishu’s km5 was already pretty busy, with people checking their e-mail accounts, a livestock exporter sending out his invoices and two nurses doing medical research. 

Story Here 

Edit:  03/08/2009  A friend of mine pointed out that Somalia has three mini-states within the country called Puntaland, Somaliland, and TNG.  The concept still applies, because social networking is just a tool.  The social networking tool could easily be adopted by each mini-state, within the country of Somalia.  Each one could benefit from their specific diaspora out there, and may the strongest online brand and architecture of a state survive.  Who knows who would come out on top, or who would make the most money to support their mini-nation.  But I definitely think the social networking tool could be used by all.  Now some governments might be a little miffed by this, to include our own, but hey, it might make them reevaluate who they are supporting.  Or better yet, use the social networking tool in order to better the group they are currently supporting.  And what ever country is getting the most money and support, and has the blessing of the world body and the host nation a PMC claims, should probably be the country that a PMC should focus on if they want a contract. 

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(Part 2)

 

MyPMC.com 

     Now this part is about how PMC’s and PSC’s could use social networking to their advantage, both in operations and in business.  The imagination is the limit and I will yet again highlight what Noah had to say about President Obama’s site.  I will also remind the reader that I am not trying to make a political statement here, I am merely exploring the uses of such an amazing and little known phenomena as social networking. 

     “Don’t get me wrong: The campaign’s inner circle showed a Mafia-like omerta, when it came to preventing leaks. It was the most leak-free political team in recent memory. But the wider campaign was a different story. The Obama crowd showed that you don’t need to control those supporters much at all. You just need a strong brand, and a strong architecture – and let your supporters do the rest.” -Wired, Noah

   I am about to make the argument that if your company does not have a social networking platform they are using, either for internal operations, or to seek business and market share, that they are missing out on some serious money and Kaizen.  As we speak, NASA, the FBI, CIA, and a whole host of other government agencies are using social networking platforms to increase the efficiencies of their organizations.  And on a grand scale, President Obama, Nike, and whole league of private industries are using social networking sites to reach out and gain supporters and business.  The power of social networking sites like Facebook or Myspace is indisputable  as well, and you could even see how important those tools were to countries like Israel during their latest causes.  Millions of people are drawn to a brand and well constructed site/organization, and doing amazing things with calls to action and support.  President Obama made upwards of around 200 million dollars through his social networking site, drew in and rallied millions of supporters, and a kid in his twenties who helped create Facebook was the one that helped create MyBarrackObama.com.  In other words, this technology, transformed a little known legislator from Chicago, into a President, using a social networking site.  

   But the 65,000 dollar question, is how does a PMC/PSC use social networking and all the Web 2.0 tools that go with it?  What is the benefit, and can a PMC/PSC even use something like this?  Well, this is where I put on my Mad Scientist cap, and present some ideas. 

The Internet is everywhere in this war.

   This article answers the question about where the internet exists in this war.  It is everywhere, and to say that you do not have connectivity out there, is false.  Companies purchase satellite uplinks, and do much business online.  I have had to sign into websites for a company, just so I could fill out my pay sheets.  So to say that internet connectivity is impossible in war zone, is just not true.  So if we have access to the internet, we can have a social networking site for a company.  I imagine like this.  You sign into the thing, and you have a profile page, a human resources page, finance page, operations page, management page, communications page, etc.  It should also have VOIP capability, so that an employee can choose to use the company’s VOIP service as opposed to using Skype or whatever.  Or not.  The big thing is to create the architecture of a site, that appeals to those already used to using social networking sites.  The age of today’s contractors, should give companies a notice, that you have a work force that knows exactly what this is. 

Case Study Article:  Email And VOIP In The Combat Zone

How important is social networking to the troops?

   In this article, they discuss how connected today’s troops are with the internet and social networking sites.  They use these Web 2.0 tools for communicating with friends and family.  My argument for companies to have their own sites for employees to use, is that at least their employees will not go to Myspace or Facebook to do such things.  Give them a place to hang out on, and you will do more to ensure company safety and security, but keeping information all on your site.

Case Study Article: British Troops Mutiny

Case Study Article: ARMY chiefs have sparked a mutiny by banning soldiers from networking websites like MySpace

Instant reporting, with very short 140 character narrations.

   Twitter is a weird one, because it just sounds so ridiculous.  I don’t use it that much personally, but some out there really get into it.  Twitter is a microblogging platform, in which people can communicate with one another in short concise reports, limited by 140 characters.  The reason I mention it here, is that Twitter blogging forces the user to narrate exactly what they want to say, and the report is sent out instantly, and read instantly because of it’s size.  For a company to be able to use this, would add a feature to their social networking site, that could make communications between everyone very quick and concise.  That would mean intelligence reports would be reduced, and those within the company could better focus on items of key importance based on the report.  There is something to be said about the simplicity and speed of this kind of communication, if you are trying to cut down on the overwhelming amount of communication going on between everyone.  Do you have time as a CEO or even an employee, to read everyone’s posting on the social networking site, or would you like to follow others based on quick little snippets of information, that could help you to clue into something that is important to you and your operation?   

Case Study Article: Is Twitter useful after all? From Counter Terrorism Blog

Case Study Article: Twitter comes of age reporting on Mumbai attacks. From Counter Terrorism Blog

How activists use social networking to organize world wide.

   This is self explanatory.  At this time, activists are using social networking tools like Facebook and Myspace to organize around a cause.  They also initiate calls to action, both good or bad, and the riots in Greece and other places have all benefited from the power of social networks. Even Jihadists could use this technology, and I am sure they have already.  So why haven’t PMC’s or PSC’s?    

Case Study Article: Globally Networked Anarchism (#Griot)

Case Study Article: Rioters of the world unite. From the Economist

Get your employees off Myspace and Facebook, and on to your safer PMC social networking site.

   So if you have satellite uplinks out in the field, like most companies have, how safe is it?  If your employees are surfing the internet, and using Myspace or Facebook, they could be endangering the company because of security lapses with those sites.  Do you want employees talking with friends and family on those sites, do you want them talking with friends and families on your site, or do you not want them talking at all?  I say get them on your own site, and tap into that power of a social network.  There should be one stop shopping on your social networking site, from VOIP, to emailing service, to free exchange of ideas, to financial records and human resources stuff–all of it should be done on a company’s more secure social networking site.  This article points out how insecure Facebook and Myspace are, and what the dangers are of people using those services.  Bottom line, millions of people have access to those sites, and that is millions of opportunities for the sites to be attacked.  

Case Study Article: Reaching out online in an age of uncertainty. From the Economist

UN funding model and PMCs?

   Imagine if the UN actually set up a social networking site, that asked for donations for peace keeping operations?  Let’s say Darfur is in the news, and hoards of Hollywood elites and their fans are just itching for a way to stop the violence there.  And if the UN has the authorization of the security council to utilize a PMC or PSC, that they could put the word out on their social networking site for a fundraising goal to contract the services.  If a member sees that if they give 5 dollars to a deployment fund, that they will be a part of a solution to get a professional force into that country under the auspice of the UN to stop the violence.  They could even track the progress of that mission, give suggestions and fresh ideas, and rally others to support that mission.  Especially if they knew how much money it would take to keep the operation going.  It would be on the UN to brand this correctly, and set up the correct architecture, all with intent of empowering the supporters. And if the UN did not have the troops necessary to stop the violence, then at least they could use PMC’s and PSC’s to answer the calls of their supporters.  The UN should answer the question of Can we do this and how will this benefit the world, when ever discussing such things.  On the social networking site, the question that could be asked is this “If we do not have the troops, to stop this tragedy, then who should we send?”  Do we want to see another Rwanda genocide?  Once these kinds of questions are presented, and really worked on within the community, the idea of such a thing could become more common and acceptable. This article discusses how social networking is used to fund world wide problems.  

Case Study Article: Change we can profit from. From the Economist

Hire someone to build that social networking machine.

   This is just another story about President Obama’s social networking site.  He hired Blue State to help create it, and they are looking for other companies to provide services too.  If you want it done right, then hire the best–even if the best is some 24 year old kid. LOL.

Article Case Study: Obama’s Secret Digital Weapon

Article Case Study: Socialcast Unveils New Features for Leading Enterprise Social-Networking Platform

Website Case Study: ConcourseConnect is a comprehensive platform for rapidly deploying large online communities—whether internal, external or a combination of both. It is the first platform to bring together online community, social networking tools, integrated customer relationship mangement (CRM) tools and a set of full management tools.

Edit: 03/09/2009 (company profile)

Mzinga : The Shift from ME to WE

Who we are

We’re Mzinga, and we’re proud to say that we’re the leading provider of enterprise social media and learning solutions that drive growth and innovation. We manage more than 14,000 communities—and each month, we serve up more than 1 billion page requests from 40 million unique visitors in 160 countries around the world.

What we do

Our company philosophy is built around the idea of pervasive community. Quite simply, we believe that by using social media and Web 2.0 technologies to enable a dialogue with your employees, your customers, your partners, or your enthusiasts—in other words, by threading community throughout the enterprise—you can achieve tangible business results.

Through our combination of highly scalable, enterprise technology, rich domain expertise, and skilled moderation services, we help businesses achieve higher revenues, lower costs, and greater workplace and customer satisfaction.

But don’t take our word for it. Our customer list includes some of the world’s most recognized brands—companies such as ABC, AOL, CBS.com, iVillage, Chevron Corporation, Johnson & Johnson, Marsh, Inc., Mercer, Prudential Financial, Deutsche Post World Net, and The Depository Trust & Clearing Corporation. 

Website Here

So who is using this stuff?

   From NASA, to the FBI, to the CIA and tons of other groups, this stuff is catching on.  They are finding out how these social networking tools actually promote Kaizen and becoming better learning organizations.  They are tapping into the intellect and ideas of their work force, and empowering them.  Remember awhile back, where I talked about shared reality and people will support what the help to create?  Well this is where social networking really kicks ass.  Check it out.

Article Case Study: The space agency is mulling widespread adoption of Web 2.0 tools

Article Case Study: One Small Step For Socialcast, One Giant Leap For Enterprise Social Networking

Examples of Government Using Social Networks:

    NASA built its own community building, collaborative workspace site. NASA’s CoLab program develops and supports online and offline communities collaborating with NASA. With the involvement of many NASA centers, CoLab provides frameworks for partnership projects between the nation’s space program and talented, creative, tech-savvy communities. In addition to getting people more interested and involved with the space program, CoLab provides a way for individuals to actually contribute to NASA.

    Many government agency networks and groups have sprung up on sites like Facebook. EPA’s facebook network, for example, has over 750 members—anyone with an EPA email address can become a member of the group. There are similar examples for most agencies.

    USA.gov started a Facebook USAgov page in March 2008, for RSS feeds, videos, photos, and other news. The public is invited to become a “fan” of that page.

     The CIA has used Facebook to invite students to apply to work at the agency.

    The Library of Congress’ Photostream in Flickr is a good example of posting the government’s public domain photos on a social networking site where the public can comment on the photos. 

Story Here 

Website: About Socialcast

    As a proven, successful leader in the corporate knowledge management arena, Socialcast puts an entire company’s brain to work with its on-demand corporate social networks. Socialcast combines traditional intranet features with social networking functionality and a variety of Web feeds and tools to eliminate knowledge silos and generation gaps in the workplace while fostering collaboration across individual, team, department, and geographic boundaries. Socialcast can be found online at.

How Safe is Social Networking Technologies? 

   Well if these guys are using it, they must have recognized some way of making it secure enough for all to use.  I am sure they have come across a few problems with A-Space, but just the idea that law enforcement and intelligence services are using this stuff, and have found ways to make it secure, is significant.  I also think if you can sign on to a bank account or a brokerage account from a computer, they can make social network sites that are secure. 

Article Case Study: CIA, FBI push Facebook for spies

    * Story Highlights

    * U.S. intelligence agencies are urging staffers to use a new social-networking site

    * Called A-Space, it’s for analysts within the nation’s 16 intelligence agencies

    * Analysts can use A-Space to share information about al Qaeda, other issues

    * Only intelligence personnel with the proper security clearance can access the site

Wikipedia: A-Space

From Wikipedia, the free encyclopedia

Jump to: navigation, search

For the community center in Philadelphia, see A-Space (community center).

The United States Intelligence Community A-Space, or Analyst Space, is a project from the Office of the Director of National Intelligence’s (ODNI) Office of Analytic Transformation and Technology to develop a common collaborative workspace for all analysts from the USIC. That is accessible from common workstations and provides unprecedented access to interagency databases, a capability to search classified and unclassified sources simultaneously, web-based messaging, and collaboration tools accredited to the HUMINT Control System and Gamma Information Handling (HCS/G).[1] The Defense Intelligence Agency (DIA) is the executive agent for building the first phase of A-Space. Initial operational capability was scheduled for December 2007.[2] A-Space went live on the government’s classified Joint Worldwide Intelligence Communications System Sept. 22, 2008.

 

pf iconBuilding Snowmobiles:  Social Networking and War  MySomalia.com and MyPMC.com