Posts Tagged security

Industry Talk: Triple Canopy Awarded $159.9 Million For Afghanistan Security Services

Congrats to TC, but I have to say that I am not too interested in promoting their job for this. For the simple reason that the pay is too low and the leave schedule sucks. As it stands now, you have to work 344 days in order to get the bonus. That’s if the contract is still in place after a year. Who knows what will happen in Afghanistan a year out?

The other thing is burn out. Work is nice, but if you are working 12 hour days for 344 days out of the year, then that is a horrible schedule. For that reason, I think TC is going to have a tough time keeping this thing staffed. What I could see happening with this  is that guys use this contract as a ‘stepping stone’ contract in order to get into a better paying/better leave schedule job. Especially for those guys that have families.

In my opinion, I think this is a poorly constructed contract if these are the terms. The industry standard (in my opinion) for pay in a war zone like Afghanistan or Iraq should be more in the neighborhood $400 to $600 a day for static, to reflect the various management positions and seniority of contractors within the company. I should also note that such contracts like WPS is an excellent model for an ‘industry standard’ for pay. That is what this contract should have been modeled after, and DoS’s WPS program get’s it right in that department.

The industry standard for leave should be more around 2 to 3 months on, and about 1 month off. That is a great leave schedule, and the contract should allow some flexibility within that leave schedule to allow for emergencies and contractor personal choice. Requiring a contractor to work 344 days in a war zone is a recipe for disaster. Guys will burn out and their families will hate them for being away that long. I doubt that you will even see guys complete the contract to get the bonus, just because they will jump on the first gig that comes up with better pay and a better leave schedule. I know that is what I would do.

Even the hours worked is dumb. In my personal opinion, an 8 hour shift, working 6 days a week with one day ‘off’, is far better than a 12 hour shift 6 days a week. (especially if you are wearing kit all day long and working 344 days a year) I will also say that if this contract does lose guys because they burn out, that those left on the contract will be working a lot of hours without any days off. Just ask the AGNA guys what that is like when contractors bail ship because the company sucks or there are better gigs elsewhere. The guys that are left are the ones having to make up for a lack of manpower.

It is also a threat to the security readiness of a base, and could lead to a default on contract if there is a high attrition rate. Staffing a contract is serious business, and if folks are jumping ship because it sucks, then that has all sorts of consequence. Now imagine low staffing and low morale throughout a guard force because of being over worked, mixed with a high enemy threat or even enemy attacks?  We are not talking about security at some mall in Sandusky Ohio, we are talking about the protection of FOB’s filled with military and civilians in an active war zone, all depending upon that contracted guard force and it’s abilities.

In other words, this contract will have issues. That’s too bad, because I thought the Marines would have been smarter about this, and especially when they had more choice in the formation of this ‘best value’ contract. They should have asked this community what an appropriate contract would look like, and it just seems to me like they created another TWISS-like contract. Too bad…

The other thing I was curious about is if Triple Canopy gets paid for every guy they train?  Meaning when they train a contractor for this gig, they bill the government all the relevant costs. Why this matters is if the contract sucks and is set up to be a revolving door contract for guys, then TC will have to train up more contractors to keep it staffed. So what is TC’s incentive for training these guys and keeping them on the contract in Afghanistan? If anything, they benefit from a contract where contractors ‘don’t’ stick around so they can keep charging the government for training.

Which brings up another crucial point. When you set up a revolving door contract like this, then you lose something that is absolutely vital to organizations and security in war zones. Unit cohesion. Imagine being on a contract where no one sticks around? Where a new contractor shows up every week, or the management jumps ship every other week? Talk about instability. lol So basically you will have a contract where folks are constantly adjusting to new people, and all along you will have the security of a FOB to focus on. How can you trust the guy to the left and right of you, if A. you don’t know who they are and B.you don’t know if they will be there from week to week.

Unit cohesion is so hard to create in a company anyways, but if the contract itself does not lend itself towards making contractors happy and keeping them on the gig, then you can kiss any kind of unit cohesion good bye. And actually, that will be a cause of internal problems. I dare any military unit to try the same thing in a war zone, and see what the end result becomes. And this is what you want protecting these bases?

I sometimes wonder if the military should be setting up these contracts in the first place. How is it that the federal government understands how to set up these things (like WPS), but the military does not?  Could it be that the military purposely constructs poor contracts because contractors are the competition? What incentive does the Marines have in constructing a contract where a company that comes in to replace their Marine force, does a better job than that Marine force because the contract lends itself to success?  Why would they want that company to be successful, and show them up?  Food for thought when it comes to the public versus private discussion about this industry, and when it comes to the principal-agent problem.

Finally, it is very simple to understand the game here. You find the industry standard within that war zone, and you stick to that standard. If you want to lose people and could care less about the quality of the contract/services, then by all means set up your contract below that industry standard. Go cheap, pay peanuts, and get your monkey’s.

On the other hand, if you want to attract the best of the best within an industry, then you need to offer incentives that are ‘better’ than the industry standard. And if you want a best value contract that has some degree of stability, then match what the industry standard is, choose a good reputable company, and manage it well. That is my thoughts on the matter. -Matt

 

Triple Canopy Awarded $159.9m for Afghanistan Security Services
By DOD
Tuesday, February 14, 2012
Triple Canopy, Reston, Va., was awarded a $159,972,048 firm-fixed-price contract. The award will provide for the security services in Afghanistan. Work will be performed in Afghanistan, with an estimated completion date of Jan. 26, 2017. The bid was solicited through the Internet, with eight bids received.  The U.S. Army Contracting Command, Rock Island, Ill., is the contracting activity (W560MY-12-C-0002).
Link to news here.
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From thread at SOCNET Forum
@camp leatherneck
$200 daily
6-12 hr days a week with the possibility for more hours
(1) 21 day leave period
12k bonus for contract completion
2 week train up on TC site followed by deployment @camp lejune
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From Triple Canopy’s Career section–Afghan Guard, Afghanistan
Position Responsibilities
-Act as armed security officer
-Responsible for internal security shift
-Perform unarmed screener duties by searching visitors, their vehicles and their belongings. Screeners will be proficient utilizing hand-held metal detectors, walk-through metal detectors and High throughput personnel inspection systems.
-Possess the capacity to acquire a good working knowledge of all aspects of contract security
-Must satisfactorily complete all Government required (and supplied) training and certifications prior to employment
Essential Skills and Experience
-US Citizen
-Must have a valid US Driver’s License and US Tourist Passport
-Honorable discharge from the military (if applicable)
-Able and willing to DEPLOY for one (1) year with one (1) 21-day R&R rotation
-Posses or be able to obtain a DOD Secret Level Clearance.
-Be at least 25 years of age
-Posses one (1) year of Military/ Police experience to include the use of personnel and vehicle security screening devices.
-Preferred security experience in the Middle East region.
-Possess a certificate of successful completion of a basic or advanced security guard training and certification program administered or recognized by the Government or professional organizations
-Must have no felony or domestic violence conviction. Record of recent recurring misdemeanors may adversely impact candidate’s suitability rating
-Employment with Triple Canopy is contingent upon a favorable background check to Include no serious financial problems in the past seven (7) years
Physical Demands and Work Environment
Able to perform internal security guard services, at any potential internal security posting, for 12 hours, while donning all required personal protective gear.

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Afghanistan: Private Security Transition To The APPF Looking Messy…. And Dangerous

Companies have long hired private guards precisely because they don’t trust the Afghan police to protect them in a crisis. The United Nations used Afghan police to guard its staff housing until an 2009 attack on a residential hotel in which Taliban assailants quickly made it past police guards and killed five U.N. staffers. The U.N. has since increased its security to include foreign guards.
Afghans working with APPF have gone so far as to urge the business licensing agency to “stop stalling the process,” according to a letter sent to U.S. government officials by a development company and obtained by the AP.

I posted two relevant stories below about Afghanistan and contractors. The first is this joke of a plan about replacing all PSC’s with the government force called the APPF.  Although according to the article below, it doesn’t look like it will happen on time, that the forces are not being properly trained and prepared, that the various clients they serve will have very little to say about the quality or conduct, and the best part, it will be more expensive. So some deal this APPF will be for those clients in Afghanistan that have to use them. lol

And as budgets for aid projects are decreasing, the APPF program is likely to increase security costs substantially.
An APPF guard will cost at least $770 a month, according to an AP analysis of official government figures, while private security providers contacted for this story say they usually charge $510-$630 a month per guard.
To avoid pay cuts for guards, individual companies will have to supplement salaries. And any costs for RMC managers will be on top of this. Once these expenses are figured in, security costs could easily double under the APPF.

The second article below is about all of the incidents over the years of Afghan troops, police or PSC’s that were either mentally insane or the enemy, and killed their western partners. The quote up top is from the first article, and the proof of how many incidents is in the second article.

Supposedly friendly Afghan security forces have attacked U.S. and coalition troops 45 times since May 2007, U.S. officials say, for the first time laying out details and analysis of attacks that have killed 70 and wounded 110.

Oh yeah, that is an assuring statistic. And this second article really didn’t get into all the attacks against contractors, but hey, I guess we don’t count?

All I know is that the APPF is going to be one hell of a money making machine for Karzai, and one hell of a headache for those clients being forced to use them. -Matt

 

Afghan private security handover looking messy
By HEIDI VOGT
February 10, 2012
The push by Afghanistan’s president to nationalize legions of private security guards before the end of March is encouraging corruption and jeopardizing multibillion-dollar aid projects, according to companies trying to make the switch.
President Hamid Karzai has railed for years against the large number of guns-for-hire in Afghanistan, saying private security companies skirt the law and risk becoming militias. He ordered them abolished in 2009 and eventually set March 20 of this year as the deadline for everyone except NATO and diplomatic missions to switch to government-provided security.
Afghan officials are rushing to meet the cutoff with the help of NATO advisers. But with fewer than six weeks to go, it’s likely that many components will still be missing on March 20. And even once everything falls into place, higher costs and issues of authority over the government guards will remain.
The change imperils billions of dollars of aid flowing into Afghanistan, particularly from the United States. In a country beset by insurgent attacks and suicide bombings, the private development companies that implement most of the U.S. aid agency’s programs employ private guards to protect compounds, serve as armed escorts and guard construction sites.
On March 21, approximately 11,000 guards now working for private security firms will become government employees as members of the Afghan Public Protection Force, or APPF. They will still be working in the same place with the same job. Except now they’ll answer to the Interior Ministry.
“We don’t want to have security gaps. This is really important to our customers and to us,” said the head of the APPF, Deputy Minister Jamal Abdul Naser Sidiqi. It will happen, he says, because the presidential order says it has to.

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Libya: The Swiss Contracted Aegis To Protect Their Embassy In Libya

The government had justified its choice to employ a private firm with local knowledge to guard the Tripoli embassy because it needed time to draw up an operational plan and reach a decision on whether to proceed.

This story has it all–from irony to hilarity. Here are the Swiss, whom for hundreds of years were known for having some of the best mercenary armies in the world, and they contract with a foreign firm called Aegis to protect their embassy in Libya? I guess the Swiss Guard is good enough for the Pope, but not good enough for the Swiss Embassy? lol It is also ironic because the Swiss wanted to ban the use of PMSC’s, but here they are contracting the services of one to protect their embassy. hmmm…..

All kidding aside, the way I look at this story is that it was an honor that Aegis was chosen and given such a contract. And the Swiss government has within it’s right to contract the services of such a company, if it makes sense for that particular situation. I would also be curious about this quote, because the article does not give enough information as to the real numbers here. Like what was the length of time for the Aegis contract? Was this just a three month contract, or what? Because if they are going to throw around a cost effectiveness statement like this, then we need to see the numbers.

The foreign ministry said on Thursday that the Aegis contract will have cost SFr960,000 altogether. The cost to deploy members of the Army Reconnaissance Detachment 10 should be around SFr600,000 for six months.

If anyone from the company has anything to say about the contract itself, please feel free to do so in the comments section. Because this particular article makes it sound like Swiss Commandos are having to storm in and save the day.

I suspect otherwise, and if anything, Aegis did exactly what they were asked to do. Provide security on the ground for the start up of this thing, and meanwhile the Swiss can figure out a plan for what they want to do. -Matt

 

Commandos ready to secure Tripoli embassy
Jan 26, 2012
Swiss special forces will officially take over security tasks at Switzerland’s embassy in Libya on Monday, replacing private firm Aegis.
The government’s decision to hire Aegis for over three months was widely criticised in Swiss political circles. Although the company is headquartered in Basel since 2010, it also employs 20,000 mercenaries who are deployed mainly in Iraq and Afghanistan, making it one of the world’s biggest private armies.
The government had justified its choice to employ a private firm with local knowledge to guard the Tripoli embassy because it needed time to draw up an operational plan and reach a decision on whether to proceed.
The cabinet has since drawn up legislation banning private security firms operating in conflict zones or holding companies in this sector from being based in Switzerland.
The foreign ministry said on Thursday that the Aegis contract will have cost SFr960,000 altogether. The cost to deploy members of the Army Reconnaissance Detachment 10 should be around SFr600,000 for six months.
The embassy in Tripoli is the only Swiss representation abroad where Swiss soldiers will be responsible for security.
Story here.

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Industry Talk: Mexico Drug War Boosts Security Business

During the five years since President Felipe Calderon took power and declared war on drug cartels, Mexico has been shaken by 47,000 drug-related murders as well as rocketing levels of kidnapping and extortion.
In the same period, Mexico’s biggest security firm, Multisistemas de Seguridad Industrial, says it has grown by 70 percent.
It now has an army of more than 10,000 private security guards — including many former soldiers — who are licensed to carry guns to protect the company’s 2,500 Mexican clients.

Multisistemas is like the G4S of Mexico? I had no idea it was that big, and I have never even heard of this company before. So that is why I wanted to put this one up in the archives for reference. Also, Multisistemas might be a good company to throw a resume at if you would like to offer your services there. Especially for the high risk PSD type operations.

If anyone has anything else to add about Multisistemas, feel free to do so in the comments. -Matt

 

Mexico drug war boosts security business
Amid the violence, Mexico’s rich get ID chips, armored cars and gunmen on call.
Ioan Grillo
January 21, 2012
Mexico’s wealthy embed GPS chips under their skin, fatten their SUV’s with bullet proof armor, and hire trucks of gun-toting bodyguards to follow them to the shopping mall.
While Mexico’s merciless drug war has scared off tourists and investment dollars, it has fed one niche industry: private-security services.

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Executive Protection: China’s New Status Symbol–A Bodyguard

This is really not news if we remember my prior posts about the rise of private security in China. But what I like about stories like this is that they identify the up and coming players in the PSC market there. Or a PSC that could easily transition into more of a PMC role for ventures in places like Africa.

Yun Hai Elite Security was mentioned in this article and they have done some big name work for celebrities visiting China. They also give their guys a ton of training and they seem to attract some high end soldiers and police. These are the companies I like to watch, just because it is not that big of a step for them to cross into the realm of doing what they do in other countries and regions. China also allows these companies to exist for a reason, and these companies are really not private per se.

The other thing I have been watching lately is China’s intense focus on Africa. Businessmen from China are canvassing that continent and doing all they can to establish roots. With the amount of projects and money they bring, there is also the security required to bring peace and stability to those endeavors. That security will either come from Chinese security companies, local police or military they have agreements with, or regional private security companies–or folks that specialize in providing security on the African continent.

In other words, I expect that the Chinese will be really hitting up South African companies and individuals for all types of work. Either protecting projects or making security assessments. I could also see the Chinese contracting with companies to help professionalize the local police and military that the Chinese would make agreements with, or to help advise Chinese security companies. The Chinese are not at all afraid to set up shop in the crappiest places of Africa to get what they need. In order to make that a success, they need the right people that know how to solve problems there.

What I am interested in though is what will the Chinese do in some of these places when the local rebels or whatever group, begin to attack and give problems to these projects. Would they contract a PMC to take care of problems? Would they soup up a local military with weapons and training to go on the offensive? How far will the Chinese go in to order to restore commerce and protect their business ventures in Africa?  Who knows and it will be something to watch as these new ‘East India Companies‘ of the modern era do their thing. -Matt

 

fo08ja ChinaBodyguard2Executive Protection: Chinas New Status Symbol  A Bodyguard

China’s new status symbol: a bodyguard
Hannah Gardner
Jan 8, 2012
In a badly lit housing complex on the edge of Beijing, one building burns bright late into the night.
This hall, once a community centre for workers at Beijing’s airport, is now home to Yun Hai Elite Security – one of hundreds of companies that have sprung up across China in recent years to provide bodyguards for the country’s newly minted rich.
Here until 10 every evening, six days a week, former soldiers and athletes learn the skills required to protect people who are increasing resented in this nominally communist county.
“I don’t lack clients,” says Xin Yang, one of Yun Hai’s founders and a former member of the special services in the People’s Liberation Army (PLA).
“I have a waiting list for my bodyguards. Our trainees have a 100 per cent employment rate.”
Just over a decade ago there was little call for a business like Mr Xin’s. Politicians were more respected, international stars rarely visited and the county didn’t have a single billionaire.
Now, China is home to at least 243 individuals with assets worth more than US$1 billion (Dh3.67bn) and last year the socialist state produced its millionth millionaire.

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Industry Talk: The UN Is Looking For A Few Good Security Firms In Libya

Here you go folks. If you have an office in Libya, or are thinking of setting up shop in Libya, definitely give UNSMIL a call when there. They reached out to me in an email which I posted below, and are in the market for some ‘good professional companies that can provide the mission in Libya with security services’.

As to the type of missions, who knows?

I also posted a quick story below on a few of the security companies already in Libya. The cool thing with this story is that it sounds like the new government has changed it’s mind about foreign security. Here is the quote:

Since Libya’s new leaders have yet to succeed in creating a national army to protect the oilfields, Western security companies will have to fill the gap.
The oilmen are paying top dollar for security so they can repair damaged fields and get oil production going again.
Several weeks ago, London’s HIS security consultancy was reporting that the NTC was unwilling to allow private security firms into the country. This, it said, “is acting as a brake on the country’s resurgent oil production.” That, however, appears to have changed as security slumped.

You are probably wondering why the NTC is changing their mind? Well now that Ghaddafi is out, a few of the tribes throughout Libya are fighting with the NTC over who controls what. So the NTC is not able to get everyone under the same tent for the sake of the country and their security forces are over extended trying to deal with it all. And oil production is directly impacted by that instability, which is not good for rebuilding.

Bottom line, western companies want and demand security for their technicians and executives, and the NTC is now allowing them to contract with security companies to keep the oil flowing. That oil is what will help rebuild the country, and private security is a big part of that process. Or until the NTC can get a handle on the security of the country.  It looks like private security will also be a big part of the UN’s mission in Libya as well. -Matt

 

Dear Sir,
Thanks for your response below.
However, please note the United Nations in UNSMIL based in Tripoli and a branch in Benghazi is looking for good professional Companies that can provide the mission in Libya with a security services.
If your Company has a branch in Libya and you are is interested, kindly advice in order to provide you with a vendor registration form to register your company for bidding exercise.
Thanks; regards.
Anne Marie Hougaz-Laferla
Procurement Officer
UNSMIL – Libya
Tel.: 218-91-222-0094
E-mail: hougaz@un.org

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Security firms hustle in lawless Libya
Dec. 9, 2011
As rival militias in postwar Libya wage turf wars in Tripoli and the interim government struggles to form a national army, Western mercenaries are moving in to fill the security vacuum in the oil-rich North African state.
Under the circumstances, it’s not surprising that the executive bureau of the National Transitional Council, striving to govern a country wracked by gunfire and political feuding, is giving these companies the time of day.
Western oil companies and other business groups hustling to get a piece of Libya’s oil and natural gas wealth want protection before they start investing large amounts of money in the new Libya following the defeat and ignominious death of leader Moammar Gadhafi in an eight-month civil war.
“Compared to former Finance Minister Ali Tarhouni’s rather hostile attitude, Libya’s new leadership is showing greater openness toward foreign private security companies,” observed the Intelligence Online newsletter, which has headquarters in Paris.

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Industry Talk: Erinys Talks About Picking Private Security In Iraq

In relation to the cost of security, there is an old saying: “if you have a five dollar head, then wear a five dollar helmet” – in other words, if you value what you have you are willing to pay to protect it.

This is cool. Erinys did a lot of great work in Iraq back in the day, and they will no doubt continue to be involved with oil security in Iraq now and into the future. So it is great to hear them talk about what they think is important for picking a PSC for operations in Iraq.

What I really liked though was the quote up top. I will have to use that one in the future, and it is just another way of emphasizing what happens when you go cheap. Especially in Iraq, and especially as the troops leave and oil security forces continue to face an active insurgency. -Matt

 

Picking private security in Iraq
November 3rd, 2011
Oil companies in Iraq still need to factor in a security cost overhead as part of doing business in the country in order to protect their people and assets. John McCaffery, Managing Director of British private security firm Erinys, gives his guide to choosing the right provider.
The securing of personnel and assets is a complex amalgam of procedural, technical and physical methods that establishes layered security “architecture” with multiple zones.
If one considers the client and a project as the core of an onion then layers of skin that surround the core would represent the security “zones” that protect the client.
In relation to the cost of security, there is an old saying: “if you have a five dollar head, then wear a five dollar helmet” – in other words, if you value what you have you are willing to pay to protect it.
As such it is important to note that the provision of a professional security architecture is expensive anywhere in the world. ?In Iraq though it is more so, given the cost of shipping in equipment and the labour rates of professional security personnel. This is compounded by the need to train and equip local personnel and the extremely challenging regulatory environment in which international PSC’s are required to operate.

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Minnesota: Foley Hires Private Security For Police Protection

I figured this would start happening in the US. As the economy continues to suck, and measures are taken by the states to save money, then you will start to see the secondary effects of such policies at the local level. Good or bad, that is reality.

Now the big debate from what I gather is if a PSC can provide effective and adequate security for a town this size. Mind you, there will still be a deputy that folks can call for the big emergencies. So we will see how it goes, and hopefully this town will be adequately protected and served as they make the transition. I would also be curious how many other cities and towns have had to cut police forces and switch to private security throughout the nation? -Matt

 

Foley hires private security for police protection
Oct. 18, 2011

Written by Kari Petrie
Foley residents will call a private security company when they need nonemergency help, starting in January.
On Tuesday, Foley City Council members unanimously approved hiring a private security company to provide 24-hour service to the city. The city will enter a six-month contract with General Security Services Corp. for $98,500.
Mayor Gary Gruba said Foley is the first city he’s heard of that has used a private security company. But he said he has heard other cities are looking at the option to save costs.
Since 2003, the city has paid Benton County to have three deputies patrol the city for 17.1 hours a day. The council voted earlier this month to reject a new contract from the county to provide police services for 2012.
The county had proposed a contract for 2012 that would cost $23,426 a month for three deputies. This year the city is paying $24,694 a month.

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Maritime Security: Maersk Discusses Anti-piracy Issues In Interview

This is a nice little interview with one of Maersk’s operations folks and it gives you a good idea as to their thought process and concerns. I really liked it when he mentioned that armed security has a 100 percent success ratio. Hard to argue with those kinds of statistics.

Reuters also posted some good graphics that showed a increase in ransom amounts over the years, but a decrease in the amount of hostages taken in the last year. So the more painful the ransom amounts, the more focus the shipping industry has had in not putting their crews into a position of being taken. Also, if the crews know that the company does not care about their well being, then that could lead to labor disputes. Meaning, striking crews can impact a shipping company’s pocket book.

So bottom line, armed guards on boats protect assets, diminish the possibility of paying more ransoms, protects goods so they make it to port on time and in one piece, and gives the crews the security they deserve during transits. -Matt

 

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Industry Talk: Security Firms Hustle To Get Noticed In Kenya

Companies that specialise in one or select number of services have come up, intensifying competition with those that dominated before. KKLogit for example specialises in provision of cash-in-transit services, challenging industry leaders like G4S, Wells Fargo and BM Security Services.

I am always interested in PSC or PMC news in other parts of the world, so here is a story about the market in Kenya of all places. What is really neat about this particular story is the idea of the small companies competing and taking market share from the big companies. That these smaller companies are focusing on a particular niche, and marketing themselves as the best at that particular niche–like cash transits.  The larger companies might provide the same service, but maybe not at the same level of quality or cost as a small company can. The larger companies also might not have the support of the local populations, because they might seem like one of those evil ‘foreigner mega-corporations’ coming to take business from the little guy.

This also reminds me of classic Sun Tzu or military strategy where you attack weakness with strength. Another way to look at it is guerrilla warfare for business, and these smaller companies in Nairobi are figuring this out. That they may not be able to compete against a G4S type company directly, but they certainly can compete against G4S in a very specific market.  But that smaller company has to be able to prove that they are the better company for these specific deals.

And to be able to prove that they are the better company requires an excellent strategic communications plan, and quality control for services rendered. So with smaller companies that can more easily monitor all aspects of their business, and can be more personal online in places like Facebook, might have an advantage here.

A smaller business might also be more appealing to a client if they are opposed to supporting large foreign corporations.  So Walmart might sell watches, but if you can buy the same watch at the same price at a small mom and pop watch shop, that might have even more of a selection of watches than Walmart–then why support that foreign mega-corporation with your business? Or, if that mom and pop watch store is better able to connect with the local population than the mega-corporation, then that will help too. These are the kinds of ‘small guy versus the big guy’ communications and strategies a small company can do in a market like this.

A final note for this article, is that it is filled with the names of some interesting PSC players in Kenya. G4S, KKLogit, Wells Fargo, BM Security Services, Salama Fikira, and Senaca to name a few. Check it out. -Matt

 

trainingIndustry Talk: Security Firms Hustle To Get Noticed In Kenya

Training at Senaca Security Services in Nairobi. Intense competition in the private security market is pushing service providers to turn to marketing and public relations to boost their visibility in the marketplace. File

Security firms hustle to get noticed
By STEVE MBOGO
August 8  2011
Intense competition in the private security market is pushing service providers to turn to marketing and public relations to boost their visibility in the marketplace.
Previously, firms such as G4S Security, KK Security and Wells Fargo seldom bothered about publicity and often relied on walk-in clients and recommendation from their clients to net in new clients, especially corporate customers.
But competition from the top players and new entrants such as Senaca and more visible Brinks Security has forced a change in strategy and the market leaders are racing to grow and defend their marketshare.
As a result, the firms have set up or an in the process of setting up fully fledged communication departments as arsenal for market growth.

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