What a cool book, and the concepts discussed are fascinating. It felt like this was a companion book to Malcolm Gladwell’s Tipping Point, if you are familiar with that. One of the big ones that I took away from this book, was the concept of how to change a person’s mind or how managers can influence employees to do good work or do things differently.
I also liked the concept of finding opinion leaders in your company, and getting them on your side to implement a change within the company. Or using the concept of a field trip, to convince non-believers within a company that something actually works or there is a better way. Some shared reality stuff there, and this book is definitely a ‘How Too’ book on influencing people. This thing is well researched, and backed with solid examples of successful influencer techniques. Check it out. –Matt
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Product Description
Whether you’re a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We develop complicated coping strategies when we should be learning the tools and techniques of the world’s most influential people.