This is cool. The CEO of Garda was interviewed recently and it is neat to hear about some of the inner workings of Garda and their strategy in the market.
From what he said, they are trying to become the Walmart of private security. Interesting, but I think G4S has them beat there. lol But still, I think what is really cool here is that Garda became successful despite being in a hard place to do business. It sounds like Quebec is a tough town in that regard, and for a private security company to excel is really unique.
I also perked up on his comment about their entry into Iraq. Here is the quote:
Q: Why the Middle East, given that it’s so fraught with danger and potential PR disasters?
A: You’re right, but at the same time you can have a PR disaster at Toronto Pearson, you can have a PR disaster in the shooting of armoured trucks. We’ve been extremely selective. People say, well, you’re just another Blackwater. But companies like Blackwater and Triple Canopy work as subcontractors to the U.S. government and army. We don’t. We work for NGOs in dangerous areas—oil and gas companies, reconstruction companies. We don’t work in war zones. When Iraq was at war, we weren’t there. We were in Kurdistan. We came in with the reconstruction of Iraq. In Afghanistan we are working almost exclusively with NGOs. We’re very specific about the type of business we want to do. We could do the same business as Blackwater, but it’s not the kind of culture we are looking at.
Interesting comment, but I do not agree. There are just as many complexities and issues working the oil/gas/NGO/reconstruction angle, as there are with working for a government like the US. I think the reason why Garda is not getting into that arena is because the market is filled with US PSC/PMC providers that are ‘preferred’ by the US Government and army, and not because of the culture. So for that market, they simply cannot compete.
I see this comment as more of the same when it comes to bashing US companies in order to differentiate and ‘elevate’ their company. To say we are not like them, when in fact you are exactly like them, is telling. You provide a protective service to clients, and your culture is no different than a US company culture. (do a search on Garda or GardaWorld and they have had their fair share of issues–so their ‘culture’ is not immune despite the clients they choose)
Also, working for an NGO in Afghanistan, is working in a war zone. I think that comment was a misstatement. And if they are doing any convoy work or motorcades from Kurdistan to the southern Iraq or central Iraq, then they are operating in a war zone. And of course, Kurdistan has not separated from Iraq…yet, so working in Iraq is still working in Iraq. lol
Cool interview regardless, and check it out below. –Matt
In conversation: Stephan Crétier of Garda
On becoming the Wal-mart of security, and what exactly Garda is doing in the middle east
by Martin Patriquin
Wednesday, March 21, 2012
Stephan Crétier stumbled into the security industry in 1994. Five years later, with a $25,000 second mortgage on his home, he bought and radically revamped the Montreal-based security firm Garda, best known for its armoured trucks and pistol-packing guards. Today, the company is one of the largest of its kind in the world with revenues last year of over $1.1 billion. Roughly a year after moving into the fraught security industry in the Middle East, four employees of GardaWorld, Garda’s global security wing, and Peter Moore, the man they were protecting, were kidnapped in Baghdad. Only Moore survived.
Q: You were actually on track to become a baseball umpire. Why the career change?
A: I was doing some minor league baseball in the U.S. It was really a question of looking down the road and asking, “Am I going to make it?” It’s a long road, and at the same time your friends are out of university and getting real jobs. One day, I decided it was enough, and I went back to Montreal. I worked for a small mom-and-pop [security] operation, and after five years I decided to start my own. The rest is history.
Q: You acquired Garda in 1999. What were the dynamics of the security services industry at the time that led you to believe you could make a serious go of this thing?
A: When I started the business—I don’t want to insult anyone, but it was security people in business instead of business people in security. We had security people trying to build a police-type model. We tried to replicate a model that existed in Europe in the early ’70s. Those companies really accelerated their growth when Europe discovered terrorism; [Europe] needed the help of a more modern and professional private sector to help take care of national security.