Feral Jundi

Friday, September 25, 2009

Quotes: Michael Yon on Media Relations

   I think this quote is one of the best out there on the subject of media relations.  And coming from Michael Yon, and in the context of all he has done for the war effort, I thought it was definitely worthy of quoting here on FJ.

   The other point I want to make is that this quote applies to our industry as well.  We have learned time and time again that the media, and the public (opinion and the Streisand Effect) will fill the information void for us, if we are not proactive and strategic about our relations with the media and the public. –Matt

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“This war is moving fast and there is no time for games.  If a general does not want to tell his story, someone will tell it for him.  He will have failed by losing another winnable media battle.” –Michael Yon

 

Read the rest of the story here.

 

 

Wednesday, September 16, 2009

Media News: Death and Politics For Contractors–A Cautionary Tale

Filed under: Iraq,Media News — Tags: , , , — Matt @ 12:51 PM

Adam Hermanson 

Security contractor Adam Hermanson at the Swords of Qadisiyyah in Zawra Park, Iraq.

Death and Politics For Contractors–A Cautionary Tale

09/16/2009

     The other day I was watching a show called Democracy Now headlined by Amy Goodman and Jeremy Scahill, and I was appalled.  They had the family of Adam Hermanson on the show, and the supposed focus was the accidental death of Adam Hermanson in Iraq.  You would think the show would be centered on who did the electrical work that caused the death of this security contractor?  Or maybe even a focus on the lack of management and quality control by the contracting officers and construction company that was tasked with building Camp Olympia and it’s facilities?  But that wasn’t the case, and instead it was a disgusting display of politics.

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Monday, May 4, 2009

Military News: The Soldier’s Story, Who Should Be Telling It? by Captain Bret Bellzio

Filed under: Media News,Military News — Tags: , , , , , , — Matt @ 6:42 PM

   I would like to introduce a new guest author from the military side of the house. His name is Captain Bret Bellzio, US Army, and he has written an excellent little article in regards to today’s military and media relationship, and how to use new media as a way to tell the story of the soldier in war.  Of course this is a constant theme over at Wired’s Danger Room, at Small Wars Journal, and you even see official military blogs popping up all over the place these days.  The other day I even made a comment on the US Coast Guard’s blog, and I actually got a response back!  

     The key here, is connecting with the population and learning from and educating folks.  It is about the interaction and connecting with others. For me, the blog is an essential tool for understanding my industry and making it better–pure ‘Kaizen’. I learn from you guys, and you learn from me and others that interact on Feral Jundi.  

   On another note, according Col. John Boyd, the way you defeat the enemy is you isolate him mentally, morally, and physically. In other words,  you turn him into a closed system, and closed systems are not good because they end up destroying themselves out of sheer insanity.  

    The military, if it wants to be a learning organization and defeat our enemies, cannot be a closed system. And low and behold, good ol’ Mr. Lind has a wonderful article about such things as well.  By the way, if you would like to contact Captain Bellzio, let me know and I will make that happen.  –Matt 

Edit: I have been informed by Mr. Pelton that he was not technically embedded with the SF during the time period the Captain mentioned, and I will pass that along to get it changed. 

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“The Soldiers story, who should be telling it?”

By CPT Bret Bellzio

May 05, 2009

     During the Cold War and even Operation Desert Storm both the media and the American population maintained a moderate interest in the military, its policies, and the issues service members faced. Both the media and the military followed their expected roles during this period and the quality of reporting was high.

     Following September 11th interest in the military sky rocketed. Analyst of every caliber and experience populated the innumerable cable news shows. Every aspect of the War on terror was dissected. Americans had access to documentaries on everything from Al Qaeda to Special Forces and every organization in between.

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Monday, April 6, 2009

Media News: Media Gets to Photograph US War Dead Now, So What About Contractors?

Filed under: Media News — Tags: , , , , — Matt @ 9:06 PM

   I don’t like it, because I don’t think the families realize what could be done with those photos as soon as they are released out into the wilds of the internet.  The enemy will use these photos, as well as those organizations that are politically motivated, and I am not sure that the use of these photos will be treated with respect like the families would hope for. 

   So with that said, I would put it on the soldier or even contractor, if it is your wish to have your flag draped coffin photographed for all the world to see and do what they want with.  Personally, my wishes are for my coffin and funeral to be a private matter. My headstone will be there for the entire world to visit, if they think it is that important to pay their respects.  But all in all, I would not want that photo being used by some anti-war group, or the enemy for propaganda purposes.  That is just me though, and my sacrifice is a private matter between me, my friends, my comrades and my family. 

   This also brings up another point about this war.  What of the contractors that die?  If a Ugandan guard or Pakistani cook gets killed while working in Iraq, are we going to cover their coffin with their country’s flag and ask their family if it is alright for the media to photograph it?  Or are we just shipping contractor bodies back to their home country using Fedex or whatever, and not caring what happens after that?  What is the dignified method of sending them home?  Or will that take another 8 years of war to figure out what to do with dead contractors?

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Tuesday, March 3, 2009

Media News: Tactical Success, Strategic Defeat–A Raid in Afghanistan

Filed under: Afghanistan,Media News — Tags: , , , — Matt @ 2:54 AM

   Doug brought this to my attention, and it is a very interesting look at the speed in which the Taliban was able to distribute their propaganda about this raid in Afghanistan.  It really doesn’t matter if the guy was a bad guy or not, the perception was that he was not, and that the raiding party was in the wrong.  Although I am sure if our military media machine was able to pre-plan the media release and information distribution about this raid before the Taliban did, like Doug was telling me, then they could have controlled the message better.  The enemy is able to twist the details, and do whatever they can to make us out to be the bad guys, and that is exactly what they did here.  They could say ‘of course this man had an AK 47 in his hand, there were men that came in the middle of the night, and he had no idea who they were’.  No mention that he was a bomb maker. 

   With that little twist to the details, the Taliban could easily promote a concept that this guy was innocent, and that the Americans are the Russians incarnate. We must do a better job of defeating the Taliban propaganda machine, during raids like this.  And yes, maybe it would have been better to find a different way of nabbing this guy.  Like using the local police, or just sitting the guy out until he moves away from the village.  

   Either way, if we are to do any actions in these villages, we must look at it from their perspective, and from the Taliban’s perspective, and figure the best way to navigate that deal.  The information operations effort must do better than this, to stay ahead of this enemy.  

   I will even take it a step further. The Taliban could easily take a new media approach, and I am sure they have.  As soon as a raid happens, a Taliban info warrior blogs the crap out of it, and gets that info out to their network.  That network puts their slant on it, and keeps expanding the net.  New media has the potential to spread this fast, and spread it amongst a key group of opinion leaders out there in the jihadist networks. And then guess who monitors this kind of stuff?  The anti-war and human rights crew, and the pure gold of Info War for the Taliban, is to get the international community thinking that they have been wronged, or that the ISAF forces are committing the next ‘Mai Lai Massacre’.

   PMC’s and PSC’s need to be aware of the Taliban media machine as well.  They would love to create another Nisour Square situation, and pull start the population hate machine against western security contractors.  Things to think about. –Matt 

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Tactical success, strategic defeat

Afghan outrage at U.S. raid highlights challenges facing new military push

By Pamela Constable

The Washington Post

March. 1, 2009

FORWARD OPERATING BASE ALTIMUR, Afghanistan – The U.S. soldiers entered the sleeping village in Logar province in the dead of night on Feb. 20, sure of their target and heavily armed. They surrounded a mud-walled compound, shouting commands, and then kicked down the gate as cries of protest erupted within.

Exactly what happened next is disputed, but shots were fired and a man inside fell dead. Four other men were grabbed and arrested. Then the soldiers departed, leaving the women to calm the frightened children and the rumors to spread in the dark.

By midmorning, hundreds of angry people were blocking the nearby highway, burning tires and shouting “Death to America!” By mid-evening, millions of Afghan TV news viewers were convinced that foreign troops had killed an unarmed man trying to answer his door.

“We are afraid of the Taliban, but we are more afraid of the Americans now,” said Abdul Ghaffar, a truck driver in the raided village. “The foreign forces are killing innocent people. We don’t want them in Afghanistan. If they stay, one day we will stand against them, just like we stood against the Russians.”

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